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Marketing's Fight Against Fakes, Fraud and Infringements

Protection From Brand Infection

A Secure the Trust of Your Brand Authority Leadership Program

Expert Insight

Widely acknowledged to be an industry leader and trendsetter, Kim Skildum-Reid is a corporate sponsorship strategist, trainer, coach, and writer with 24 years' experience and a blue-chip client list from around the globe.

Featured Report
Protection From Brand InfectionProtection From Brand Infection
The Protection from Brand Infection report explores the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and other Internet reputation risks. It also quantifies the impact these incidents are having…more »

Doing Away With Foul Play in Sports Marketing

Doing Away With Foul Play In Sports Marketing is aimed at helping to sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations and online scams, frauds and infringements. A CMO Council global thought leadership initiative leading up to the 2010 FIFA World Cup South Africa…read more»

Articles

06.08.11 How high can rights fees go? - Sports Business Daily
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06.07.11 Are there now 4.38 billion reasons for U.S. to bid for 2020 Summer Games? - Chicago Tribune
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05.31.11 Ethics scandal hurts soccer, Visa and other sponsors warn - CNN Wire Staff
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05.16.11 Social media and sports a growing dilemma - Pittsburgh Post-Gazette
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Books

Global Brand Integrity ManagementGlobal Brand Integrity Management The integrity of products and brands is at the core of successful global business. Yet, chances are your…see the book »

Developing Successful Sport Sponsorship Plans Internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport… see the book »

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Facts and Stats

According to IEG (www.sponsorship.com), $11.28 billion was spent on sports sponsorship in 2009. more »

Annual spending on sports marketing is $42.1 billion, lead by $16.4 billion on stadium and arena advertising.
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