Doing Away with Foul Play in Sports Marketing

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Widely acknowledged to be an industry leader and trendsetter, Kim Skildum-Reid is a corporate sponsorship strategist, trainer, coach, and writer with 24 years' experience and a blue-chip client list from around the globe.

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Doing Away With Foul Play in Sports Marketing

Doing Away With Foul Play In Sports Marketing is aimed at helping to sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations and online scams, frauds and infringements. A CMO Council global thought leadership initiative leading up to the 2010 FIFA World Cup South Africa…read more»

08.30.10 MLS-Adidas Deal Boosts USA World Cup Bid as FIFA Inspection Looms - World Football Insider
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08.30.10 Super sales for NFL and Fox - SportsBusiness Journal
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08.30.10 UPS Now a Corporate Sponsor of Southeastern Conference - MarketWatch
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08.30.10 Orlando Magic re-signs Anheuser-Busch as corporate sponsor in new arena - Orlando Sentinal
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Global Brand Integrity Management The integrity of products and brands is at the core of successful global business. Yet, chances are your…see the book »

Developing Successful Sport Sponsorship Plans Internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport… see the book »

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According to IEG (www.sponsorship.com), $11.28 billion was spent on sports sponsorship in 2009. more »

Annual spending on sports marketing is $42.1 billion, lead by $16.4 billion on stadium and arena advertising.
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