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Marketing's Fight Against Fakes, Fraud and Infringements

Protection From Brand Infection

A Secure the Trust of Your Brand Authority Leadership Program

Expert Insight

Widely acknowledged to be an industry leader and trendsetter, Kim Skildum-Reid is a corporate sponsorship strategist, trainer, coach, and writer with 24 years' experience and a blue-chip client list from around the globe.

Featured Report
Protection From Brand InfectionProtection From Brand Infection
The Protection from Brand Infection report explores the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and other Internet reputation risks. It also quantifies the impact these incidents are having…more »

Articles

As part of the Doing Away with Foul Play in Sports Marketing initiative, The Business Performance Innovation (BPI) Network and CMO Council have aggregated articles from a wide variety of sources to help executive gain insight into the economics, operations, best practices and challenges of today's business networks, supply chains, and value chains. Browse the pages below for news coverage and trends across all major industries.