Widely acknowledged to be an industry leader and trendsetter, Kim Skildum-Reid is a corporate sponsorship strategist, trainer, coach, and writer with 24 years' experience and a blue-chip client list from around the globe.

Protection From Brand Infection
The Protection from Brand Infection report explores the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and other Internet reputation risks. It also quantifies the impact these incidents are having…more »

As part of the Doing Away with Foul Play in Sports Marketing initiative, The Business Performance Innovation (BPI) Network and CMO Council have aggregated books from a wide variety of sources to help executive gain insight into the economics, operations, best practices and challenges of today's business networks, supply chains, and value chains. Browse the pages below for news coverage and trends across all major industries.

		Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment Richard S. Post, Penelope N. Post The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks. Global Brand Integrity Management delivers a blueprint for developing and maintaining an integrity program that preserves your brand's reputation, ensures product protection, and increases your competitiveness in the global marketplace. Drawing upon their three decades of experience, Richard Post and Penelope Post distill valuable lessons learned into the “Eight Laws of Brand Integrity,” extracted from hundreds of projects and at a cost of billions of dollars in brand--related losses to global businesses
		Developing Successful Sport Sponsorship Plans David K. Stotlar Internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans
		Fan Identification and Sponsorship - Investigating the Effctiveness of Fan Identification in Sport Sponsorship Kyaw Myo Aung, Chung-Hsiung Liao Since last few years, sport sponsorship has been the most popular persuasive communication media among others sponsorship. Moreover, sport events are gaining millions of supporters by TV broadcasting and live attendance every year. With this growth, Most of the companies receive many opportunities of increasing their exposure and fans' goodwill towards their team by sponsoring in sports. To conduct the successful sponsorship in sport market, fan identification effects are important, through collective self-concept or group esteem. However, there are few academic literatures which studied on this field and mostly are still unclear results on fan identification effects. Thus, this book investigates how fan identification is important for consumers' behaviors in terms of brand credibility, attitude toward brand, purchase intention. Moreover, this study provide identification is important for managers/marketers to understand the effect of sport sponsorship on members of their target population and choosing the right team or sport event to sponsor based on fans' identification with the team.
		Routledge Handbook of Sports Sponsorship: Successful Strategies Alain Ferrand The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The book also addresses the topics of: Stage by stage analysis of the sponsorship process, The roles of different key stakeholders in the process and a thorough explanation of copyright and contract law for sports sponsorship.
		Counterfeiting Exposed: Protecting your Brands and Customers David Hopkins The authors focus primarily on owners of intellectual property–– brands, trademarks, patents, and copyrights–– and what they can do to combat counterfeiters and protect their intellectual capital. Proactive measures range from internal organization, legal action, and private investigators to the use of a variety of cutting-edge technological weapons for authenticating products. Counterfeiting Exposed also examines the intricately interwoven relationships between producers, consumers, governments, and societies and how counterfeiters profit at their collective expense. The authors have crafted a unique Harm Matrix, combining the degree of deception and the functionality of the fakes, to illustrate the impact of different kinds of counterfeiting schemes on the different classes of people.
		Trademarks, Brands, and Competitiveness Teresa da Silva Lopes and Paul Duguid This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.
		Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption Toby Bishop and Frank Hydoski The twenty-first century global economy brings cheaper sources of supply and huge new markets, but also exposes companies to much greater risks and consequences of fraud and corruption. As a result of greater enforcement around the world, global media attention, and changing attitudes of consumers, fraud and corruption can now cost companies billions and destroy or severely damage their reputation. Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior executives, those who advise or report to them, and those responsible for managing fraud and corruption risks. It describes in plain English a proactive fraud and corruption risk management process that can enhance corporate resiliency.
		Fans Of The World Unite! Stephen F. Ross and Stefan Szymanski In response to unsatisfactory team ownership, Ross and Szymanski explore different ways to restructure major sports leagues for the best interests of the sports and their fans, and how those changes can also benefit the owners. After researching how leagues function around the world, the authors discuss whether team owners should own sports leagues as well. They also consider how a promotion and relegation system might give teams and owners extra incentive to improve performance. Searching for ways to align the financial interests of owners with fan expectations, the book explores the practical implications of Ross and Szymanski's ideas and suggests how they might realistically be implemented.
		Beyond the Box Score: An Insider's Guide to the $750 Billion Business of Sports Rick Horrow & Karla Swatek Beyond the Box Score: The Sports Professor's Guide to the $750B Business of Sports by CNN and Fox Sports Business Analyst Rick Horrow and Horrow Sports Ventures VP Karla Swatek is the first comprehensive look at how the ever-growing professional sports industry really works from the perspective of a three-decade dealmaker maneuvering within it - and a lifetime true sports fanatic. What are the primary drivers of this multi-billion dollar business?  Who are the most powerful team owners?  How does a $1B ballpark get built?  What role does technology play?  What affects the price of your ticket, how you take in a game, what you see on SportsCenter?  Why did free agency change everything?  Beyond the Box Score takes an in-depth look at the beyond-the-scene drivers controlling the fan experience and affecting fans' perspective of what happens on the field of play.