A new study from the Chief Marketing Officer (CMO) Council indicates many sports marketers and sponsors ignore or inadequately invest in brand protection programs even though they believe trademark violations and property rights issues are undermining brand value and assets. The marketer poll was part of the CMO Council’s latest initiative, Doing Away With Foul Play in Sports Marketing (www.sportsbrandprotect.com), which aims to sensitize sports franchise owners, event hosts, marketers and sponsors to trademark trespassing, property rights violations and online scams, frauds and infringements. |
04.13.10 Brand And Trademark Infringement In Global Sports Draw Red Card From Cmo Council Licensing violations, brand fraud and trademark infringement around mega-sports events will be a new area of study by the Chief Marketing Officer (CMO) Council as billions of TV viewers and football fans gear up for the month-long 2010 FIFA World Cup in South Africa, kicking off June 11. Sports sponsorship and event marketing is big business globally. And easy pickings for brand hijackers, ambush marketers, ticket scammers, online phishers, merchandise knock-off artists, as well as cable, satellite and IP-TV pirates. |
Marketing's Fight Against Fakes, Fraud and Infringements
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Widely acknowledged to be an industry leader and trendsetter, Kim Skildum-Reid is a corporate sponsorship strategist, trainer, coach, and writer with 24 years' experience and a blue-chip client list from around the globe.
Protection From Brand Infection
The Protection from Brand Infection report explores the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and other Internet reputation risks. It also quantifies the impact these incidents are having…more »